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TikTok Shop as a Selling Channel - Full Guide

Learn how to use TikTok as a selling channel and take advantage of its unique features for your business.

TikTok offers sellers a powerful way to creatively promote and sell products to millions of users worldwide. In this guide, we’ll walk you through the step-by-step process of using TikTok as a selling channel with AutoDS.

You can also watch the video tutorial to learn more about getting started with TikTok Shop.

 

Benefits

  • High engagement potential

  • Seamless product uploads

  • Strong brand visibility

 

Requirements for TikTok (US & UK)

When uploading a product using AutoDS, TikTok will automatically recommend and assign a product category. You can change the category manually afterward if needed.

Here is a breakdown of everything you need to know:

Category Requirement
Business eligibility Must be a legally registered business. Provide valid ID, business registration, and bank info. Learn more.
Product uploads Required fields must be completed. Fashion products often have mandatory attributes.
Images Max 9 images per product.
Certification

Some categories (e.g., beauty, electronics) may require certification.
You can find the full list of categories that require certification here.

You can upload the necessary documentation from either the Product tab or within Drafts. Once a certificate is uploaded for one product, it will apply to all products in the same category.

Size chart Mandatory for some product types; upload under the the Product > Image tab.
Publishing Products may be blocked if weight is missing or if safety standards are not met.
Order automation Orders are synced and fulfilled automatically using Auto Orders (AO) with Amazon (AU, DE, FR, UK, US) or AliExpress, or via Fulfilled by AutoDS (FBA) with supported suppliers.
Shipping options

Use "Shipping by Seller" for dropshipping. Do not use TikTok Shipping (FBT) unless you hold inventory.

Check the list of TikTok supported carries.

Tracking TikTok only accepts tracking numbers from approved carriers. No tracking conversion support.

 



Supported features and limitations

Supported:

Limitations:

  • Tracking conversion not supported (TikTok only accepts tracking from integrated carriers)

  • Auto messages to buyers not supported

  • Untracked products not supported

  • Currency is fixed to the store’s default (USD for TikTok US or GBP for TikTok UK)

  • Max 300 variations per product

TikTok Shop ≠ TikTok as a Supplier:

TikTok Shops are not the same as TikTok used as a supplier. TikTok as a supplier is not supported for Auto-Ordering (AO) or Fulfilled by AutoDS (FBA).

 



Product status and approval

After uploading, products are reviewed by TikTok before being published. You can track their status directly on your TikTok Shop dashboard.

Refer to our YouTube Playlist and blog post on how to succeed with TikTok dropshipping.

👉 Learn how to add your TikTok store here.


 

Frequently Asked Questions (FAQ)

Can I sell on TikTok if I’m not located in the same country as my TikTok Shop (e.g., UK, US)?
It depends on TikTok’s regional requirements. You must meet TikTok’s criteria for legal registration and bank details in the region where your shop is based.

Some sellers use VPNs to manage their shops from other countries, but this is entirely at the user’s own risk and responsibility. AutoDS does not officially support or advise on VPN usage.


Does AutoDS support Auto-Ordering (AO) and Fulfilled by AutoDS (FBA) for TikTok?
Yes. Both AO and FBA are supported for TikTok Shops. You can automate your orders using Amazon (AU, CA, DE, ES, FR, IT, UK, US) and AliExpress.


Can I connect more than one TikTok Shop to AutoDS?
Yes, you can connect multiple TikTok stores to your AutoDS account and manage them individually within your dashboard.


Are there any limitations when uploading products to TikTok?
Yes. TikTok limits each product to a maximum of 9 images, and certain product categories may require certificates or size charts before approval.


Does AutoDS support tracking number conversion for TikTok?
Tracking conversion is not supported for TikTok. However, TikTok will update tracking numbers automatically only if you use an integrated and supported shipping carrier (e.g., FedEx, USPS for US; Royal Mail, DPD for UK).