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TikTok Shop as a Selling Channel - Full Guide

Learn how to use TikTok as a selling channel and take advantage of its unique features for your business.

Introduction

TikTok offers sellers a powerful way to creatively promote and sell products to millions of users worldwide. In this guide, we’ll walk you through the step-by-step process of using TikTok as a selling channel with AutoDS.

You can also watch the video tutorial to learn more about getting started with TikTok Shop.

 

Benefits

  • High engagement potential

  • Seamless product uploads

  • Strong brand visibility

Quick jump

  1. Requirements for TikTok (US, UK and FR)

  2. Supported features and limitations

  3. Product status and approval

  4. Frequently Asked Questions (FAQ)

 

Requirements for TikTok (US, UK and FR)

When uploading a product using AutoDS, TikTok will automatically recommend and assign a product category. You can change the category manually afterward if needed.

Here is a breakdown of everything you need to know:

Category Requirement
Business eligibility

Must be a legally registered business. Provide valid ID, business registration, and bank info.

👉 Learn More: TikTok Business Help Center
Product uploads Required fields must be completed. Fashion products often have mandatory attributes.
Images Max 9 images per product.
Certification

Some categories (e.g., beauty, electronics) may require certification.
You can find the full list of categories that require certification here.

You can upload the necessary documentation from either the Product tab or within Drafts. Once a certificate is uploaded for one product, it will apply to all products in the same category.
Size chart Mandatory for some product types; upload under the the Product > Image tab.
Publishing Products may be blocked if weight is missing or if safety standards are not met.
Shipping options

Use "Shipping by Seller" for dropshipping. Do not use TikTok Shipping (FBT) unless you hold inventory.

👉 Learn More: TikTok supported carriers

 


Supported features and limitations

Feature Supported Notes 
Stock & price monitoring ✅ Works according to your supplier settings and plan.
Order automation ✅

Orders are synced and fulfilled automatically using Auto Orders (AO) with Amazon, AliExpress, or via Fulfilled by AutoDS (FBA) with supported suppliers.

👉 Learn More: 
Tracking conversion ❌ Not supported. TikTok only accepts tracking from integrated carriers.
Auto messages to buyers ❌ Not supported for TikTok stores.
Product description images ❌ Images under the “Description” section in AutoDS won’t appear on your TikTok product page.
Untracked products ❌ Not supported for TikTok stores.
Currency ❌ Fixed to the store’s default (USD for TikTok US, GBP for TikTok UK, EUR for TikTok FR).
Variations ✅ / ❌ Supported up to 300 variations per product (cannot exceed this limit).

 

TikTok Shop ≠ TikTok as a supplier:

TikTok Shops are not the same as TikTok used as a supplier. TikTok as a supplier is not supported for Auto-Ordering (AO) or Fulfilled by AutoDS (FBA).

 


Product status and approval

After uploading, products are reviewed by TikTok before being published. You can track their status directly on your TikTok Shop dashboard.

👉 Learn More:

TikTok Shop: how to add your store to AutoDS

YouTube Playlist 

 

 

Frequently Asked Questions (FAQ)

Q: Can I sell on TikTok if I’m not located in the same country as my TikTok Shop (e.g., UK, US, FR)?
A: It depends on TikTok’s regional requirements. You must meet TikTok’s criteria for legal registration and bank details in the region where your shop is based.
Some sellers use VPNs to manage their shops from other countries, but this is entirely at the user’s own risk and responsibility. AutoDS does not officially support or advise on VPN usage.

Q: Can I connect more than one TikTok Shop to AutoDS?
A: Yes. You can connect multiple TikTok stores to your AutoDS account and manage them individually within your dashboard.

Q: Are there any limitations when uploading products to TikTok?
A: Yes. TikTok limits each product to a maximum of 9 images, and certain product categories may require certificates or size charts before approval.

Q: How are tracking numbers handled for TikTok orders in AutoDS?
A: TikTok automatically updates tracking numbers when you use an integrated and supported shipping carrier (e.g., FedEx, USPS for US; Royal Mail, DPD for UK). Tracking conversion through AutoDS is not required for TikTok.