The TikTok Analytics feature provides access to real sales data from TikTok Shop, performance metrics for trending products, and key indicators like units sold, GMV (Gross Merchandise Value), and commission rates. Use this data from TikTok Analytics to identify high-potential products backed by actual performance, rather than relying on guesswork or assumptions.
Important: The TikTok Analytics data updates once daily and currently supports the US region only.
Requirement: Enable the Product Finding Hub add-on.
TikTok Analytics benefits
The TikTok Analytics tool offers several advantages for dropshipping businesses looking to leverage TikTok Shop's proven best-sellers:
-
See what's actually selling: Access real TikTok Shop sales data instead of relying on assumptions, giving you confidence in product viability.
-
Spot trends early: Identify products gaining momentum in the United States market before they become saturated.
-
Analyze performance: Review sales volumes, revenue, growth rates, and commission potential to calculate expected earnings.
-
Learn from successful content: View TikTok videos driving product sales and understand what works in terms of content style, messaging, and creator approach.
-
Download ready-to-use videos: Get high-performing videos without watermarks for your marketing, saving time on content creation.
-
Filter by your criteria: Narrow results by price, category, sales volume, and more to find products matching your specific business goals.
TikTok Analytics dashboard
The TikTok Analytics main view displays the following columns, each providing specific insights into product performance:
|
Column |
Description |
|
Product |
Product name and current price provide essential information for initial evaluation. |
|
Shop |
Check which TikTok shop sells the item, identify reliable sellers, and explore their product catalogs. |
|
Sales Trend in the Last Days |
Visual graph showing sales momentum over the past week, helping you identify rising or declining trends. |
|
Category |
Product classification (e.g., Beauty, Electronics), helpful for analyzing niche-specific trends and organizing your research. |
|
Units Sold |
Total number of units sold, indicating strong market demand and product viability. |
|
Order Growth Rate |
The rate at which sales are increasing or decreasing, revealing momentum and helping you identify rising or declining trends. |
|
GMV |
Total revenue the product has generated, excluding taxes and fees, which demonstrates its overall earning potential. |
|
Total Units Sold |
Cumulative number of units sold over the product's lifetime, showing long-term performance. |
|
Total GMV |
Cumulative gross merchandise value, showing the product's total revenue performance over time. |
|
Viral Index |
A metric indicating how viral the product is on TikTok, based on engagement and reach factors. |
Tip: Use TikTok Analytics sorting options by clicking any column header to organize products by that metric. Click again to reverse the order between ascending and descending.
Filter your TikTok Analytics results
Use filters on TikTok Analytics to find products matching your specific needs. Available filters help you narrow down the catalog to items that fit your business model and target market.
|
Filter |
Description |
|
Product Status |
Filter by the current status of products in the catalog, allowing you to focus on active or specific product states. |
|
Total Units Sold |
Find products that have proven sales volume by setting a range for total units sold. |
|
Total GMV |
Focus on products with strong revenue performance by filtering based on total gross merchandise value. |
|
Sales in the Last 7 Days |
Identify recent trending products by filtering based on sales volume from the past week. |
|
GMV in the Last 7 Days |
Focus on products generating recent revenue by filtering based on GMV from the past week. |
|
Time Filter |
Choose between Last 7 Days, Last 30 Days, or Last 60 Days to analyze different time periods and performance trends. |
|
Country/Region |
Select the geographic region for product data (currently supports the United States). |
|
Category Icons |
Quick filter options are displayed as icons for categories like All Categories, Toys & Hobbies, Home & Garden, Home Improvements & Tools, Outdoors, Sports & Fitness, Pets, Electronics & Gadgets, Clothing, Shoes & Jewelry, Beauty & Personal Care, Automotive & Motorcycle, and Other Category. |
Combining filters
Apply multiple filters together on TikTok Analytics to get more specific results. This approach helps you find products that meet all your criteria simultaneously.
Example: Filter products that are:
-
Sales in the Last 7 Days within a specific range.
-
Total GMV above a certain threshold.
-
From a specific Time Filter period (Last 7 Days, Last 30 Days, or Last 60 Days).
-
In the United States region.
This combination ensures you find products with recent sales momentum and strong revenue performance.
Resetting filters
To reset filters from TikTok Analytics, click the "Clear All" button to remove all active filters and return to the full product list. This allows you to start fresh with a new research approach.
Product details
To see detailed product information on the TikTok Analytics feature, click any product row to access more in-depth data. This opens the Product Details page, which features four key sections that provide comprehensive insights into product performance and market validation.
In the Product details main dashboard section on TikTok Analytics, get a quick performance snapshot to check if a product is worth pursuing. This section consolidates the most important metrics into a single view, displaying performance cards and detailed product information.
|
Field |
Description |
|
US Top Sales |
The product's ranking position in US sales shows how it compares to other top performers in the category. |
|
In Home & Garden (7-day) |
Category-specific ranking for the selected time period, helping you understand position within the niche. |
|
Viral Index |
A metric indicating how viral the product is on TikTok, based on engagement and reach factors. |
|
Popularity Score |
Overall product popularity rating that combines multiple engagement and performance factors. |
|
Total Units Sold |
Cumulative number of units sold, showing long-term demand. |
|
Total GMV |
Total revenue generated, demonstrating earning potential. |
|
Affiliates |
The number of affiliates promoting this product indicates market interest. |
|
Shoppable Videos |
Number of videos featuring this product with shopping links, showing content reach. |
|
Last seen |
The most recent date the product was tracked in the system. |
|
Units in Stock |
Current inventory level available for the product. |
|
Reviews |
Star rating and total review count, indicating customer satisfaction and product quality. |
|
Price |
Current product price on TikTok Shop. |
|
Shop Details |
Information about the TikTok shop selling the product, including the shop name and category. |
Trends
View sales trends over time in the Trends section on TikTok Analytics, which shows whether products have stable or growing sales over different time periods. Products with consistent performance are typically more reliable for dropshipping than flash trends that spike and disappear quickly.
Tip: Use the Trends section to identify patterns like consistent growth, seasonal spikes, or declining interest to make informed decisions about product viability and long-term potential.
The Trends section displays key metrics and a performance graph:
|
Field |
Description |
|
Units Sold (Daily Avg.) |
Average daily units sold helps you understand consistent sales velocity and daily performance patterns. |
|
GMV (Daily Avg.) |
Average daily gross merchandise value, showing daily revenue potential and average earnings per day. |
|
Affiliates |
Total number of affiliates promoting the product, indicating market reach and promotional activity. |
|
Shoppable Videos |
Total number of videos featuring the product with shopping links, showing content distribution and marketing coverage. |
|
Time Filter Options |
Choose between Last 7 Days, Last 30 Days, or custom Start Date to End Date ranges to analyze different time periods. |
|
Graph View Mode |
Toggle between Gained (showing incremental performance) and Cumulative (showing total accumulated performance) to analyze growth patterns. |
|
Units Sold / GMV Graph |
Visual representation correlating sales volume with revenue performance over time, helping identify trends and patterns. |
Related videos
You can also see in the Related Videos section on TikTok Analytics which TikTok videos are driving sales and understand what content styles, creators, and messaging work best for this product. Learning from successful videos helps you create or source content that resonates with your target audience.
The Related Videos section displays the following data for each video:
|
Field |
Description |
|
Video |
Preview thumbnail of the TikTok content with video duration displayed (e.g., 00:00:14), allowing you to watch what's performing well. |
|
Author |
The creator who posted the video helps you identify influential TikTok creators in the niche and their content style. |
|
Views |
The number of people who watched the video indicates the reach and visibility of the content. |
|
Likes |
Engagement level shows how much the content resonates with viewers and generates positive reactions. |
|
Comments |
Level of discussion and interaction, revealing audience interest, questions, and engagement depth. |
|
Engagement Rate |
Percentage of viewers who interacted with the video (likes, comments, shares), measuring content effectiveness and appeal. |
|
Published |
When the video was posted, helping you understand timing, relevance, and whether the content is recent or older. |
|
See Original |
Link that directs you to view the original TikTok video on the platform for full context, download options, and analysis. |
Additional filtering options in the Related Videos section:
|
Filter Option |
Description |
|
Publish Date: All |
Shows all related videos regardless of publication date. |
|
Publish Date: Last 7 Days |
Filters videos published in the last 7 days, showing recent content trends. |
|
Publish Date: Last 30 Days |
Filters videos published in the last 30 days, showing monthly content performance. |
|
Publish Date: Last 60 Days |
Filters videos published in the last 60 days, showing longer-term content patterns. |
|
Publish Date: Last 90 Days |
Filters videos published in the last 90 days, showing quarterly content trends. |
|
Publish Date: Start Date to End Date |
Custom date range filter allowing you to analyze videos from specific time periods. |
Users must ensure they respect brand copyright and intellectual property rights when drawing inspiration from or referencing these videos.
Important: All content on TikTok Analytics already complies with TikTok's copywriting and brand policies. However, you must ensure they respect brand copyright and intellectual property rights when reusing or publishing downloaded videos.
Tip: Use CreateUGC to generate professional UGC-style videos for your product ads without needing to order samples or hire content creators. Also, you can use the Ads Text Generator to improve your advertisement content.