How can you improve your business return rate?

Strategies for minimizing Returns and improving your rate

At AutoDS, we want to help you navigate the eCommerce market effectively.

The average return rate in the eCommerce market typically ranges between 1.5% to 2%, while we allow for up to 5%. Click here to learn how we calculate your rate in AutoDS.

It's crucial to assess your current return percentage and seek ways to enhance it.

Here are some suggestions for improvement:

  1. Increase the volume of Fulfilled by AutoDS (FBA) orders. Leveraging FBA can streamline processes and improve customer satisfaction, potentially reducing returns.

  2. Opt for a more discerning approach in selecting high-quality products. Ensuring product quality aligns with customer expectations can significantly minimize returns.

  3. Avoid employing misleading titles or descriptions for products. Transparency in product information reduces the likelihood of customer dissatisfaction and subsequent returns.

  4. Consider offering partial refunds to customers instead of facilitating returns. By allowing customers to retain the product and reimbursing them partially, you can mitigate return rates. This approach not only maintains your profit margin but also fosters customer satisfaction, potentially reducing returns by up to 50% in your stores.

Implementing these strategies could contribute to a substantial reduction in return rates and enhance overall performance in the eCommerce landscape."


If you have any further questions, please do not hesitate to contact us at the support chat - we are happy to help.